There are roughly 3.5 billion Google searches performed every single day. People use this search engine to find every type of information imaginable. Googling yourself is smart and can provide you with some helpful information including the following.
How Google Works
Google is incredibly sophisticated and uses complex algorithms to generate its results. While your average person will never understand everything that goes into Google’s technology, using it frequently should give you a basic idea of how it works. For instance, you’ll get a feel for what Google considers authoritative websites by looking at the ones that appear higher in the rankings.
Information Potential Employers May See
Any time you apply for a job, there’s a possibility a hiring manager will Google your name. This can either work in your favor or be a disadvantage, depending on what they find. Therefore, it’s important to make sure that all information online is professional, accurate and portrays you in a positive light.
For example, if they come across a professional portfolio highlighting your experience and skill set, this would likely impress a hiring manager. They’ll get a sense of what your industry experience is like and see how you could be a potential asset to their company. So it’s important you know what’s out there.
Opportunities There Are for You
The more positive exposure you gain on Google, the better. An additional way to use it to your advantage is to create content on sites like LinkedIn, Medium or your personal blog. This accomplishes two very important things.
First, it increases your odds of getting ranked in a top spot — often on the first page — for either your name or a relevant industry keyword. Second, it gives you more control over what hiring managers see if they happen to find you on Google. This means it’s more likely to be positive, which can help you stand out from the competition.
You may also come across valuable job opportunities. Searching for targeted keywords can provide you with information on employers that are hiring in your area and point you in the right direction in your job search.
Googling yourself ahead of time will provide you with valuable information and ultimately leave you better positioned for a job.
Has your job search hit a dead end? Get in touch with the experts at Axiom Staffing Group today to see how we can help.