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Did you know that your company’s branding is directly tied to your recruitment efforts? The right brand makes all the difference when it comes to attracting qualified candidates that are the right fit for your organization. And as we leave 2020 behind and forge ahead into a new year, it’s the perfect time to make sure your branding is working effectively to maximize your recruiting efforts. Here’s why:

The workforce is changing.

Generation Z accounts for about 61 million people in the United States. This group of people, born after 1996, is beginning to enter the workforce now. And they pay attention to your brand. Members of Gen Z identify as open-minded, responsible, and compassionate — they care about what your company stands for, so it’s important that your brand identity reflects your company’s values and core beliefs. Otherwise, you could miss out on a huge portion of the workforce.

People find jobs differently now.

Bear in mind that the way recruiting happens is quite different now than it was 30 years ago. Most of it happens online, where your brand is clearly visible to candidates. If potential candidates don’t like what they see virtually, they aren’t likely to pursue a job with your company further. It’s essential that your brand, online and otherwise, is updated for the current world of job hunting and recruiting.

Your brand is important for culture.

Your brand is tied directly to your company culture. And culture makes all the difference for hiring and retaining the best talent. It’s as simple as this: when your employer branding is bad, your company culture looks bad, and candidates stay away. When your branding is great, your culture follows suit and attracts candidates. And it retains them after they’re hired.

First impressions make a difference.

Keep in mind that your company’s branding — visual and otherwise — is the first impression a job candidate will have of your organization. And first impressions last, sometimes forever. Make sure you’re putting your best foot forward and making your employer branding count for everything it’s worth.

Ready to put your employer branding to good use to attract the candidates you want and need? Axiom Staffing Group can help match the most qualified candidates with job openings at your company. Contact us today to see how we can help.


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