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How Engaged Should You Be on LinkedIn?

LinkedIn is one of the top social media platforms for professional networking. As of mid-2019, roughly 610 million people used LinkedIn to make business connections and find jobs. And it can be highly effective when used correctly. From connections to posting to commenting and liking, here are some of the best ways to manage your LinkedIn profile.

Create a Robust Profile

Having success on this network and making valuable connections begins with completely filling out your profile. For starters, you’ll want to be thorough in the “About” section and explain what your experience is, what industries you’ve worked in, what specific talents you have, and so on.

Also, be sure to add skills and endorsements, interests, educational background, and anything else that will be of interest to potential employers. Doing so is critical for increasing your number of LinkedIn connections and ultimately unlocking job opportunities.

Share Relevant Content

Like any other social media site, a big part of engaging with the digital community within LinkedIn is sharing content. So, this is something you’ll want to get into the habit of. “Take the opportunity to engage with your network by providing valuable content to them; content that elicits responses,” explains career coach Bob McIntosh. “A sign that you’ve succeeded would be the number of Likes and, more importantly, Comments you receive.

The key to pulling this off well is looking for content that’s genuinely interesting and relevant to your industry. Besides that, it’s important to stick to a consistent posting schedule — roughly one quality post per day is ideal.

Like, Comment on and Share Interesting Posts

The other part of the equation is being quick to show your appreciation for the content that other LinkedIn users post. There are three ways to go about this — liking, commenting or sharing. Likes are good, but commenting is even better because it shows that you’ve really taken the time to absorb a piece of content and respond. Just be sure to leave insightful comments that truly add value to the conversation.

And if you think your audience would be interested in a particular post, go ahead and share it. This helps the person who initially posted it gain more exposure and get more eyeballs on your profile at the same time.

LinkedIn has been and continues to be an excellent tool for job seekers. Staying engaged by following these tips should help you get the most out of it and help you form meaningful relationships.

Need help with your job search? Reach out to the experts at Axiom Staffing Group today.