LinkedIn hosts more than 600 million professional profiles and is the number-one professional networking site in the world. It’s essential in the job search process – if you don’t have a strong LinkedIn profile and are embarking on your job hunt, it’s time to change that.
Here’s why LinkedIn is so important for job seekers:
You can access the LinkedIn job board.
LinkedIn has a robust job board with millions of opportunities to explore. You can apply to jobs through the board, often using LinkedIn’s Quick Apply feature that immediately sends your pre-loaded resume to the company. You can also set job alerts based on your interests so that you can stay in the loop when positions matching your criteria crop up.
It’s great for company research.
Companies as well as the people who work for them are on LinkedIn, and you can scour their profiles to learn more about organizations you’re interested in working for. In addition to a company’s website and other social profiles like Twitter and Facebook, exploring their LinkedIn profile is a great way to get a sense of the company’s mission, vision, and values.
It helps you network.
Of course, LinkedIn was designed as a networking site. And that’s still one of the most powerful aspects of this platform – connecting with other professionals in your field. You just never know when someone on LinkedIn will post about a job opening at their company or when a former coworker of yours will reach out about an opportunity. Recruiters are also on LinkedIn, so it’s a great place to connect with them.
It helps you rank on Google.
What appears when you type your name into Google? You’ll put your best foot forward online when you have a strong LinkedIn profile. In fact, your LinkedIn profile is more likely to rank on the first page of Google than your own website or personal portfolio.
You can stay current on industry news.
LinkedIn forums and groups help you stay current on industry news and trends. You can get updates from your connections, your groups, and the companies you’re interested in. When it comes time to interview for a job, having that industry knowledge puts you a step ahead.